Mercedes-Benz to Launch New Marketing Ads for the C-Class
Posted by admin in Mercedes-Benz on December 18, 2011
DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the “C-for Yourself” slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.
“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.
“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.” Read the rest of this entry »
Maserati Car Show & Vehicle History
Maserati is a luxury Italian sports and racing automobile first made in 1914. It was manufactured to compete directly with other European cars like Aston Martin, Jaguar, BMW and Audi. The company has gone through many changes and is now owned by Fiat.
The first car was developed by the Maserati brothers. The 2 liter engine with stylish design did not do well on the racing circuit and thus, bigger cars with 4-16 cylinders were made one after the other. Maserati was a small company in the 30s but yet competed well with Mercedes and Audi. After the 2nd world war, many engineers from Fiat and Alfa Romeo joined Maserati and the new Maserati 4-CLT and A6 series were developed. In the 50s, Maserati continued to dominate the racing circuit. Newer cars during the 60s included the Mistral, Vignale, and the Quattroporte. With financial crises in the late 60s, Citroen took over the ownership and built the Maserati Bora and Merak.
After some turbulent few years, the company restructured the car and built the front engine rear drive coupe like the Maserati Turbo. Other Maserati cars produced in the 80s include the Shamal, Ghibli and the Racing. The company worked together with Chrysler and tried to enter the American market. Chrysler tried to modify the Maserati but the success was short lived. Even though the Maserati 3200 GT was fast and elegant, it was also expensive. Read the rest of this entry »